NEXT GENERATION

Based in Vancouver, BC, Coach JT has nearly a decade of experience developing athletes from high school to the pros, training over 1,000 players across North America and internationally.

JT has served as a Top Skills Coach at the NBPA Top 100 Camp, shaping future NBA talent, and contributed to player development and strategy with the Unrivaled Basketball League.

Dr. Ethan Zhang is a dynamic and forward-thinking basketball professional whose career seamlessly blends passion for the game with innovative leadership. As co-partner, coach, and director of operations at NextGen, Ethan has played a central role in shaping the organization's growth and success. His expertise lies in building programs, creating systems, and structuring operations that allow athletes, coaches, and teams to thrive within a clear and effective framework.

Ethan stands out for his ability to integrate basketball strategy with modern technology, bringing fresh perspectives to player development and organizational efficiency. By designing scalable systems and leveraging emerging innovations, he ensures that training environments are not only high-performing but also sustainable. His meticulous attention to detail and commitment to excellence have made him a trusted leader in both athletic and operational settings.

Steven Xu has been coaching basketball since 2011 and is currently a coach at Sir Winston Churchill Secondary School. Over his tenure, he has helped develop athletes at multiple levels, from grassroots community programs to competitive high school and collegiate basketball.

At Sir Winston Churchill, Steven has been an integral part of the basketball program for more than a decade. He was part of the coaching staff that led the Bulldogs to the 2014 BC AAAA Senior Boys Provincial Championship, as well as City Championships in 2014, 2019, 2020, and 2024. His leadership emphasizes both player development and team success, preparing athletes to perform at their highest potential.

In 2024, Steven had the privilege of serving as an assistant coach with the Langara College Women's Basketball Team, contributing to a strong and successful season. While balancing his commitments to high school and club basketball, he stepped away from that role but values the experience of working in the collegiate environment.

Beyond high school and post-secondary basketball, Steven is deeply committed to grassroots development. He has coached fundamental programs at community centers and served as head coach for the Marpole Community Centre Night Hoops League, where he was recognized as Coach of the Year in his first season.

Through his years of coaching, Steven has built a reputation for his dedication, teaching ability, and passion for helping young athletes grow both on and off the court.