Our Core Values
OUR
PHILOSOPHY
Building champions through progressive teaching methodology and unwavering commitment to excellence
Our Vision
BUILDING A
LASTING LEGACY
"To build a lasting legacy that transforms generations by empowering athletes with programs and resources beyond skill development, fostering personal growth, fulfillment, and lifelong success."
Our Mission
DEVELOPING
CHAMPIONS
Next Generation Athletics empowers and equips aspiring athletes through sports, guiding them toward success on and off the field. With our motto, "Developing Skills and Leading Generations," we prepare athletes for life beyond the game.
How We Teach
PROGRESSIVE TEACHING
INSTRUCT
Provide clear, intentional guidance
DEMONSTRATE
Show athletes exactly how it's done
OBSERVE
Evaluate performance and growth
EMPHASIZE
Reinforce the 'why' behind every action
The Fundamentals
FOUNDATIONAL ELEMENTS
FOOTWORK
The foundation of movement and control
BASE
Strong athletic stance for stability and power
BALANCE
Control and readiness in all situations
Our Pillars
THE 4 C'S OF COACHING
CULTURE
The backbone of success that defines values and expectations
CARE
Coaching with strong empathy and genuine concern
CONVICTION
Being the standard with unwavering principles
CONSISTENCY
The key to long-term success and lasting habits
INVEST IN THE
NEXT GENERATION.
We're building serious athletes in Surrey, BC — through development, discipline, and details. Support from aligned families, businesses, and community partners helps us create more access, deeper coaching, and real long-term impact.
WE'RE
BUILDING
MORE THAN
PLAYERS.
NGA is a Surrey-based basketball development brand for athletes who want the next level and the families who stand behind them. Every program is built on coaching standards, not shortcuts.
The athletes we develop go on to compete — and to lead. But elite coaching, consistent facility time, and year-round programming take real resources. Support from aligned partners is what lets us open more doors, build deeper programs, and keep the standard high without passing every cost on to families.
- Youth development that lasts past the buzzer
- Mentorship from coaches who’ve done it
- Leadership shaped inside ARISE
- Long-term athlete growth — not transactions
- Community impact across Surrey, BC
- Access for athletes regardless of budget
WAYS TO SUPPORT.
Pick the path that fits how you'd like to build with us. Each one goes directly toward coaching, programming, or athlete access.
Sponsor a Program
Back a full program — a cohort, a training block, or a season — so more athletes can access high-level coaching.
Businesses · Foundations · Community partners
Start a SponsorshipMake a Donation
One-time or recurring contributions that directly fund coaching hours, facility time, and athlete scholarships.
Families · Alumni · Community members
ContributePartner With NGA
Long-term, values-aligned partnerships — brands, gyms, schools, and local organizations building with us.
Brands · Schools · Aligned organizations
Build With UsFund an Athlete
Underwrite a scholarship spot for an athlete who can't cover the full cost of training. 100% goes to the athlete.
Donors · Mentors · Legacy givers
Support an AthleteSPONSORSHIP
OPPORTUNITIES.
Partnerships with NGA are built around real alignment — not logos on a banner. Every partner gets a dedicated point of contact, a clear brief on where their support goes, and visibility inside a community that actually cares about the mission. Below are the most common sponsorship tracks. Every one of them is customizable.
Team Sponsorship
Back a GEN94 club team or a competitive training cohort through a full season.
Event Sponsorship
Showcases, tryout weekends, leadership summits, and in-house leagues.
Athlete Scholarships
Remove the financial barrier for one athlete — or a whole cohort.
Community Program Support
Rising Stars youth access and ARISE leadership programming in local schools.
Facility & Equipment
Training gear, recovery equipment, and facility upgrades the gym needs to keep standards high.
Branded Partnership
Named collaborations that align your brand with serious youth development.
Custom Packages
Building something bigger? Let's design it together.
Multi-season commitments, naming rights, and bespoke community programs all start with a short conversation.
EVERY DOLLAR
MOVES AN ATHLETE.
Individual contributions from families, alumni, and community members are what let us hold the line on access. Here's where support actually goes:
Support Athlete Access
Covers a portion of monthly training for an athlete on scholarship.
Reduce Financial Barriers
Rising Stars drop-ins and Saturday League for families that need a lower entry point.
Fund Training Opportunities
Additional coaching hours, showcase travel, and skill-camp stipends.
Back Leadership Work
The ARISE leadership and mentorship curriculum that runs alongside on-court training.
WE'RE LOOKING FOR PEOPLE WHO
BELIEVE IN THE SAME THINGS.
Families, leaders, businesses, and community partners who believe discipline, mentorship, and long-term development are how you actually build the next generation — the right way.
YOUR SUPPORT
COMPOUNDS.
Every sponsorship, donation, and partnership adds to what we can deliver. These are the numbers your support is building.
1000+
Athletes Developed
15+
Years of Coaching
3
Training Locations
7
Active Programs
